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Abstract:
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Faichuk T., Myroshnichenko I., Vakulych M., Fihol N., Stohnii I.War memes: language transformations after the
Russian invasion of Ukraine. Amazonia Investiga, 12(71), 263-270. https://doi.org/10.34069/AI/2023.71.11.23 |
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Description:
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The study of media viruses and memes that have
emerged as a result of the Russian invasion of
Ukraine represents a relevant interdisciplinary
approach that brings together philology, cultural
studies, history, psychology, social
communications and social sciences. Memes
("bavovna", "zeleni cholovichky") have become
not only symbols-viruses, but also effective
means of mass communication and expression of
national identity.
The study of memes includes the following
aspects: a selection of headline titles with a
meme component, analysis of their semantics;
disclosure of the social and cultural context and
history of events that led to their emergence;
study of perceptions and reactions to memes,
their impact; determination of the role of memes
in order to form public consciousness.
The study of the "bavovna" and "zeleni
cholovichky" memes was carried out on the basis
of online media headlines in Ukrainian, Polish,
Lithuanian and English, which provides a wide
range of analysis and clarification of the impact of these memes on different cultures and
societies, interpretation of events and realities
related to the war in Ukraine.
The use of memes as components of media
headlines demonstrates the importance of the
information space and its impact on the
perception of geopolitical events and threats. The
media use these symbols to emphasise the
seriousness of issues, shape positions, and
provoke discussion. This approach helps to
understand better the important factors of
society, the relationship with historical events
and political realities, the specifics of the
emergence of new memes, algorithms for their
transformation into viruses, and the peculiarities
of development, spread and transformation in
social media. |