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Description:
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ABSTRACT
Introduction. The article describes the functional characteristics of the web-service «STIMULUS» («STYMULUS»), which is the first Ukrainian psycholinguistic on-line tool for the research based on the associative experiments, illustrates empirical data to show the operational principles of the web-service.
The purpose of the article are describing the functions of the author’s web-service «STIMULUS» (http://stimulus.tools/en) and analyzing the social and political lexis associative fields created in 2018–2021.
The methods of the research are: (а) the psycholinguistic method of the free associative experiment and (b) the computer modelling were used to create the social and political lexis associative fields; (c) the programming method of domain-driven development was used to create the web-service; (d) the descriptive method was used to show the «STIMULUS» functions and empirical results; (e) the set of certain methods and techniques was used for the association’s analysis (includes classification, component analysis technique and others); (f) the set of statistical methods is used within the web-service to provide the empirical associative data calculation and visualization automatically.
Results. The «STIMULUS» main parts are «Information», «Research», «Associative Data». The «STIMULUS» helps to research the semantics of linguistic units, the linguistic worldview fragments, the personal psychological and semantic portraits (associative behavior) based on the automatic denotative and connotative analysis of the associations and provides results visualization. The pilot research of the social and political lexis in 2018–2021(100 stimuli, 97 respondents), organized with the «STIMULUS» help, found out: (1) the stimulus «independence» was associated by the Ukrainians with the state independence; (2) the stimulus «authority» got positive connotations; (3) the stimulus connotation can fluctuate up (like of «reform» and «authority») and down (like of «society»).
Conclusions. The main functions of the «STIMULUS» are organizing the psycholinguistic associative research online, automatic analysis of the associative fields as well as personal psychological and semantic portraits, creation the mass associative database. The «STIMULUS» peculiarities are opened access, adaptability to the specific psycholinguistic tasks, multilingual interface and results visualization. The research of social and political lexis in 2018–2021 with the help of the «STIMULUS» proved its relevant advantage in the associative field modelling and analysis. |