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Статтю присвячено використанню методу SPACE-аналізу (Strategic Position and Action Evaluation) для визначення стратегій розвитку провідних мобільних операторів зв’язку України, що дозволяють
зберегти та зміцнити їх конкурентні переваги Сформовано групи критеріїв оцінки діяльності операторів мобільного зв’язку України Окреслено проблеми, пов’язані з труднощами використання інформації з відкритих джерел, яку компанії надають на свій розсуд На основі обраних показників та проведених розрахунків визначено типи стратегій для аналізованих компаній. The high level of mobile operators competitiveness is arrived at due to realization of reasonable strategy of development guidance The effective method of strategic management is SPACE- analysis It envisages
realization of research of company activity by 4 groups of criteria It is financial force of enterprise; competitive advantages; attractiveness of industry; stability of enterprise environment An analysis is executed for three
companies in Ukraine: Kyivstar, Vodafone “Ukraine”, lifecell
For the enterprises of most types of economic activity the system of indexes by groups is mainly formed
For the operators of mobile communication it is necessary to be formed It is constrained with the use of
information from open sources, that is got to the company at own discretion An author are formed these groups
of indexes by such method The financial state is appraised by the sum of expenses, profitability of products,
and also net profit of companies For the estimation of companies’ competitiveness market part of company is
used; quantity of companies subscribers, and also amount of persons, that watch in the network of Facebook,
that allows quickly to react on problems The attractiveness of industry is evaluated by innovative potential;
by stability of income receipt; by the attractiveness of operator for foreign partners Stability of industry is
characterized by investments; rate of increase on mobile communication market; level of competition
After calculations, strategies of development of companies appeared different, although they work
at one market A company Kyivstar, as a market leader, uses Conservative strategy It is typical strategy
on stable markets with the low growth rates For a company Vodafone “Ukraine” development envisages
maintenance of Aggressive strategy, increase of sales volumes, mastering of new sale segments of services In
a strategic management for her the increase of market share, search of candidates, is offered on absorption
in a telecommunication sphere; concentration of resources on services, that provide most advantage above
competitors.
For the company of lifecell the Competition strategy is recommended It sent to the search of additional sourcing, increase of quantity of subscribers, stabilizing of financial provision It is expedient to learn possibility to develop the brand of the second card
Forming of the research and information providing of management development of mobile communication operators must become direction of further researches. |
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