|
Description:
|
Оцінено сучасний стан книгодрукування та книгорозповсюдження друкованої продукції в Україні та світі Визначено основні зовнішні фактори впливу на стан книжкової справи Виокремлено головні проблеми книговидання Змодельовано кількісні характеристики книгодрукування в Україні за період 1991–2017 рр. The level of education of the adult population is an indicator of the development of the human potential of
the state, in which reading serves as an invisible mechanism for multiplication of knowledge, expansion of the
worldview, improvement of intellectual indicators The successful development of the book business shows,
first of all, the interest of the state in supporting the education of the nation With the rapid development of
scientific and technological progress, Internet technologies have become the undisputed leader in the field of
leisure XXI century is a period of internetization, which led to a decrease in the readability of print products
among the population, and, consequently, to reduce its release both in units and in duplication The problem
is that books as intellectual agents gave way to television shows and computer games that do not carry any
mental load on them Taking into account the above, carrying out of statistical monitoring of book publishing
is a necessary measure for the clarification of its current state, the formation of balance sheets in book markets
and development in accordance with the requirements of time
The world's leading publishers set their own trends in the distribution of a book product, but there are a
number of factors that have a direct impact on the state of sales, both in Ukraine and in the world, because
if at least one of them is not active or does not meet the declared standards – book publishing is doomed to
inhibition
The main problems of book publishing in Ukraine include: Lack of clear statistical information; Lack of
financial resources; Passive regulatory framework of the industry
Currently, there are only two networks of bookstores in Ukraine: Letter, owned by the powerful Russian
publishing house “Eksmo”, and “E” As of December 1, 2017, the literary centres of Ukraine on the issue of
editions are: Kyiv – 5782 printed units; Kharkiv region – 4218 printed units; Lviv region – 1318 printed units |